Introduction: The Rise of Online Courses in 2025
The internet is saturated with programs promising financial freedom and passive income. ClickBank University 2.0 is one such course, claiming to teach you how to become a successful affiliate marketer or digital product creator. But with a growing list of alternatives like Wealthy Affiliate, does ClickBank University really offer the value it promises?
In this review, we’ll break down what CBU 2.0 is, who created it, what you get, how much it costs, what real users are saying—and whether it’s still relevant in 2025.
What Is ClickBank University 2.0?
ClickBank University 2.0 is an online training platform launched by Justin Atlan and Adam Horwitz. It focuses on teaching users two things:
- How to become a successful ClickBank affiliate marketer
- How to create and sell your own digital products on ClickBank
The program is split into two tracks: an 8-week Affiliate Mastery course and a 12-week Vendor course.
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Who Are Justin Atlan and Adam Horwitz?
- Justin Atlan is an experienced affiliate marketer and co-founder of ClickBank University. He is known for building sales funnels and generating millions in commissions via ClickBank.
- Adam Horwitz started young and gained attention with products like Mobile Monopoly. His reputation is built around early success and ClickBank product creation.
What’s Included in ClickBank University 2.0?
Affiliate Track (8 Weeks):
- Intro to ClickBank and Affiliate Marketing
- Picking a profitable niche
- Building affiliate funnels
- Email marketing basics
- Writing effective swipes
- Using bonuses to boost conversions
- Scaling and expansion techniques
Vendor Track (12 Weeks):
- Identifying your digital product idea
- Customer avatar development
- Content creation or outsourcing
- Creating upsells and sales copy
- Setting up funnels and video sales letters (VSLs)
- Publishing on ClickBank
- Affiliate recruitment
- Split testing and scaling
Other Features:
- Bi-weekly expert training
- Exclusive student community
- ClickBank Builder 2.0 (available as upsell)
Pricing Breakdown
- ClickBank University 2.0 Membership: $47/month
- ClickBank Builder 2.0 Funnel Tool: $594 (one-time upsell)
- Refund Policy: 30-day money-back guarantee (but not always easy to obtain)
Pros of ClickBank University 2.0
- Easy-to-follow videos for beginners
- Solid foundational understanding of affiliate marketing
- Step-by-step approach to digital product creation
- Community forum and live webinars
- Brand recognition through ClickBank itself
Cons of ClickBank University 2.0
- Heavy upselling (Builder, add-on trainings, tools)
- Much of the content can be found for free elsewhere
- Drip-fed modules can be frustrating (must wait a week between lessons)
- Focused heavily on ClickBank ecosystem
- Outdated techniques in parts of the training
- No real mentorship or direct expert support
Real User Reviews: Mixed Results
Some students appreciate the structure and beginner-friendly pacing. Others report the training feels shallow and limited compared to what’s available elsewhere—often mentioning that YouTube or blog tutorials offer more depth, for free.
Refund complaints and frustration over Builder 2.0 upsells are also common.
Is Affiliate Marketing Still Viable in 2025?
Yes—but with caveats. Affiliate marketing remains a proven model, but success depends on mastering SEO, producing consistent content, and building trust. It’s not quick or passive money.
Platforms like YouTube, blogs, and email marketing still work. But the low barrier to entry means high competition—and many give up before seeing success.
ClickBank University 2.0 vs. Wealthy Affiliate – Key Differences
🔹 Training Content
- ClickBank University 2.0: Focuses on ClickBank-specific product creation and promotion.
- Wealthy Affiliate: Teaches affiliate marketing across all niches and platforms—Amazon, blogs, YouTube, email, etc.
🔹 Tools Included
- CBU 2.0: Upsells Builder for $594.
- Wealthy Affiliate: Includes websites, hosting, keyword tool, and more—no upsells.
🔹 Support & Community
- CBU 2.0: Forum-based support and periodic webinars.
- Wealthy Affiliate: 24/7 live chat, personal mentorship, weekly live classes.
🔹 Business Model
- CBU 2.0: Encourages staying within ClickBank’s ecosystem.
- Wealthy Affiliate: Focuses on building self-hosted websites and independent income streams.
🔹 Pricing
- CBU 2.0: $47/month + $594 upsell
- Wealthy Affiliate: Free starter or $49/month with everything included
🔹 Beginner-Friendliness
- CBU 2.0: Guided modules, but limited updates and interactivity.
- Wealthy Affiliate: Step-by-step with live help and hands-on practice.
🔹 Real Skill Development
- CBU 2.0: Basic affiliate marketing and product creation.
- Wealthy Affiliate: Full suite of skills—SEO, content writing, branding, analytics, email, and more.
Read My In Depth Wealthy Affiliate Review (2025)
Why Wealthy Affiliate Is a Smarter Investment
If you’re serious about making money online, you need more than hype—you need skills, tools, and support. That’s where Wealthy Affiliate excels:
- Start for free—no credit card required
- Includes everything in one place: hosting, training, tools
- Access to real experts and weekly updates
- Build ANY niche business (not just ClickBank products)
- Transparent pricing, no shady upsells
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Final Verdict: Is ClickBank University 2.0 Worth It?
ClickBank University 2.0 provides structure and familiarity—but it’s limited, expensive, and heavily upsold. It might be a decent intro to ClickBank itself, but doesn’t offer the robust, real-world business skills that affiliate marketers need in 2025.
If you want long-term success and a real online income stream, Wealthy Affiliate gives you the education, tools, and community support to make it happen.
FAQs
❓ What is ClickBank University 2.0?
A training course teaching affiliate and digital product marketing focused around the ClickBank platform.
❓ How much does ClickBank University 2.0 cost?
$47/month, with a $594 upsell for Builder 2.0.
❓ Is ClickBank University worth it?
It may help beginners, but most content can be found elsewhere for free. Better alternatives exist.
❓ What is a better alternative to ClickBank University?
Wealthy Affiliate offers more comprehensive training, real mentorship, and tools for a lower cost.
❓ Can I start Wealthy Affiliate for free?
Yes! They offer a free starter membership to explore the platform risk-free.
👉 Ready to learn real skills and build a future-proof online business? Start with Wealthy Affiliate today.
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Hi Jason,
Thanks for the detailed review! As someone who’s just starting out with affiliate marketing, I’ve been feeling overwhelmed by all the different courses and tools out there. Your breakdown of ClickBank University 2.0 really helped me understand what to expect, especially the pros and cons.
I like that CBU 2.0 offers step-by-step videos and a structured path, but the upsells and the focus just on ClickBank make me a bit hesitant. The part about waiting between lessons also sounds frustrating since I’m eager to move quickly.
I’m also curious about your take on Wealthy Affiliate. It seems like it offers more support and tools for beginners, which sounds exactly like what I need. Do you think it’s better for someone like me who’s new and wants a wider range of skills, not just ClickBank-specific stuff?
Thanks again for the honest info — it’s really helping me make a smarter choice before deciding which way to go!
Hi there,
Thank you so much for your thoughtful comment — I’m really glad the review helped give you a clearer picture of what ClickBank University 2.0 offers. I completely understand how overwhelming it can be when you’re just getting started in affiliate marketing — especially with all the noise, hype, and expensive promises out there. You’re definitely not alone in feeling that way.
You brought up a few key concerns that a lot of beginners share: the upsells, the platform lock-in with ClickBank, and the frustrating lesson delays. While CBU 2.0 does a good job of offering structured training, it’s very much focused on promoting within ClickBank — which can limit your options and long-term growth.
Why Wealthy Affiliate Is a Better Fit for Beginners
Based on everything you’ve said, I believe Wealthy Affiliate would be a much better fit for someone in your shoes. Here’s why:
✅ Beginner-Friendly — WA was built for people just starting out, with step-by-step training you can move through at your own pace (no waiting between lessons).
✅ No Platform Lock-In — You’re not restricted to ClickBank. WA teaches you how to promote any product or service through affiliate programs across a wide range of industries.
✅ Supportive Community — This was a game-changer for me. 24/7 help, live chat, and mentorship from people who’ve been where you are — no more feeling lost.
✅ Tools Included — Hosting, keyword research, website builder, content tools, and training — all in one place without constant upsells.
Honestly, Wealthy Affiliate taught me how to build a real online business based on value and trust — not just fast commissions. And because it focuses on building skills like SEO, content creation, niche selection, and ethical promotion, it sets you up for long-term success — not just short-term tactics.
You’re Already Asking the Right Questions
The fact that you’re taking the time to research, compare, and weigh your options says a lot about your mindset — and that’s exactly what will help you succeed in affiliate marketing.
If you haven’t already, I encourage you to give Wealthy Affiliate a try — they offer a free starter membership, so you can explore the platform before committing.
If you have any other questions along the way or want help picking your niche or getting your first blog set up, don’t hesitate to reach out. I’d be happy to help.
Thanks again for stopping by — and I’m excited for where this journey might lead you!
Wishing you success and clarity,
Jason
Founder, Scam Busters USA
(and fellow affiliate marketer who’s been where you are)